MTV !!

the MTV logo hasnt really changed since the first only the graphics on the front have changed, in the music industry its important to be unique these graphics allow MTV to promote their company in their own way, this design and good use of graphics makes the logo eye catching and almost makes it look 3D. alot of music channel logos are plain but MTV made sure theirs wasnt and it shows because MTV is one of most well known music channels around.

xerox.

with xerox it is easy to see how how companys are making their logos more simple, this allows them to advertise easily with out having to worry about the logo taking up to much space. the first logo was very complicated with a border and a background and 4 different colours, nowadays the logo is very simple with 2colours and an eye catching symbol with is easily associated with xerox. over the years you can see how much the logo has changed, less colour, smaller and easier to recognise.

Adidas :)

the thing i like about the adidas logo's is that they are simple and eye catching. you can instanly recognise the brand 'adidas' from the three stripes and the originals badge which is starting to become more popular for branding clothes, the first logo has evolved alot since the very first logo which was a little more complicated because of the picture which was black and white and it wasn't just a smybolic logo it was combination of both.