with xerox it is easy to see how how companys are making their logos more simple, this allows them to advertise easily with out having to worry about the logo taking up to much space. the first logo was very complicated with a border and a background and 4 different colours, nowadays the logo is very simple with 2colours and an eye catching symbol with is easily associated with xerox. over the years you can see how much the logo has changed, less colour, smaller and easier to recognise.
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